The Net Worth Of The Richest Celebrity

What Is PewDiePie Net Worth In 2020?

PewDiePie Net Worth

Net Worth: $40 Million
Date of Birth: Oct 24, 1989 (30 years old)
Gender: Male
Profession: Commentator
Nationality: Sweden
Last Updated: 2020

Pewdiepie Net Worth and Career Earnings

PewDiePie is a Swedish video game commentator and internet celebrity who has a net worth of $40 million. His YouTube channel, PewDiePie, features his videos that show him playing various video games. At various points in recent history, the channel has been the most-subscribed channel on YouTube.

His typical video shows him playing the game, and commentating on what he sees and experiences, while also showing his reactions to what he is seeing on the screen. PewDiePie often refers to his fans as the ‘Bro Army’, made up of his ‘Bros’, and he typically performs a ‘Brofist’ at the end of each of his videos. Subscriptions to his YouTube channel have grown astronomically since he launched the channel in 2009. PewDiePie has also spoken at Nonick Conference 2012. In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel by terms of “SlateScore”. In April 2013, PewDiePie’s channel grew to 6 million subscribers. He moved to the United Kingdom in July 2013 for better Internet connectivity.

Comedian & Gamer to Famous

About a year after leaving university, PewDiePie grew his subscribers to over a million. To get by in the meantime, he sold artwork prints and took shifts from a local hot dog stand. He is known for game commentating as well as his comedic talent.

PewDiePie quickly rose to the top of the YouTube ranks and has done quite well for himself playing video games and making videos that make people laugh while doing so. He has been extremely successful and continues to successfully grow his subscribers.

Highest Paid YouTube Star

PewDiePie isn’t just YouTube’s biggest star in terms of video views, he’s also perennially one of the highest paid personalities on the site. In 2013, we here at CelebrityNetWorth revealed that PewDiePie was the highest paid YouTube star on the planet with earnings of $12 million. In 2014, his earnings topped $14 million. In 2015, he earned $9 million. In 2016, PewDiePie made a cool $15 million. In 2017, he made $12 million. In 2018, he made $15.5 million. In 2019 he earned $13 million. As this writing, PewDiePie charges $450,000 for a single sponsored video.

Total it all up and PewDiePie has made more than $73 million pre-tax off his YouTube empire since 2013. In an interview, he confirmed that his net worth is “much much” higher than $20 million.

How He Makes His Money

It’s probably not that surprising that bringing in YouTube views can bring in a hefty income alone.

Since starting his channel Felix has amassed more than 22 billion views across his entire channel and pulls in over 420 million views each month.

These views alone are responsible for the majority of his income, pulling in estimated monthly earnings of $500,000 per month or $6,000,000 per year. That’s definitely not chump change by any means.

However, on top of his crazy viewership numbers, there’s no doubt he also receives money for sponsorships. PewDiePie doesn’t have a reputation for selling out in every video, but he does do paid promotion at times. It’s impossible to know how much you’d have to pay him to promote a product, but I’d wager it’s a small fortune.

PewDiePie’s Most Successful Years

PewDiePie’s popularity grew steadily between 2010 and 2011. He reached 60,000 subscribers by December 2011.  His channel’s growth intensified over 2012, and he reached 1 million subscribers in July 2012, doubling to 2 million by that September. He signed with Maker Studios in December 2012, and presumably, money started flowing in.

His fanbase reached 5 million in February 2013. That June he overtook Jenna Marbles to become YouTube’s second most popular channel, with an incredible 10 million followers.

PewDiePie took the coveted Number 1 position on YouTube, from Smosh, on 15 August 2013. He became the first YouTube channel to reach 15 million subscribers on 1 November 2013.

The Wall Street Journal estimated his 2013 earnings to be $4 million. He later spoke about this estimate in a video, confirming that it was reasonably accurate.

PewDiePie was able to diversify in 2014, including streaming videos of a co-hosted series, BroKen, on MLG.tv. He also gained another 14 million subscribers during 2014.

He continued varying his online activities in 2015 and 2016. Many of these were money-making. It was at this point that he created his channel on the YouTube paid service, YouTube Red.

He released a book, This Book Loves You in late October 2015.

By the end of 2016, PewDiePie enjoyed a previously unheard of 50 million subscribers.

PewDiePie’s Doomladen 2017

While there can be no doubt that PewDiePie’s Net Worth skyrocketed over the 2013-2016 period, it will have stalled somewhat after a troublesome and controversial 2017.

The year began with him losing his Number One position for Total Video Views to Indian record label, T-series. T-Series currently has 20.2 billion total views, much more than PewDiePie’s 15.7 million. Indeed, PewDie is also close to being overtaken by Justin Bieber;’s official Vevo channel, for Video Views.

PewDiePie attracted much criticism for some of his non-PC comments in his videos in 2017. Controversies continued throughout the year, but the most prominent was when he paid a couple of people on Fiverr to display the message “Death to all Jews” on a banner in the background to one of his videos.

He seemed to be continually on the back foot defending allegations of racism.

The Wall Street Journal took a particular interest in PewDiePie’s case, reporting on the incident. He faced many accusations of racism throughout the year.

Disney-owned Maker Studios cut their ties with him early in 2017, and he has not been part of a multi-channel network since. Google dropped him from their Google Preferred advertising program and canceled his  “Scare PewDiePie” YouTube Red series. These actions will have slowed his income-making abilities.

Pewdiepie Early Life

PewDiePie was born Felix Arvid Ulf Kjellberg, in Gothenburg, Sweden on October 24, 1989. His parents are Lotta Kristine Johanna and Ulf Christian Kjellberg. His father is a corporate executive and his mother is an award-winning Chief Information Officer.  He has an older sister named Fanny. In high school Felix would skip school to play video games. He graduated high school from Göteborgs Högre Samskola. He was originally focused on pursuing a degree in Industrial Economics and Technology Management at Chalmers University of Technology. However, he found himself uninterested in the courses so he dropped out. He did not drop out to pursue a YouTube career as has been widely reported over the years. While he was not interested in his school courses, he did have a passion for photoshop and a continued love of video games. He sold photoshopped images to save enough money to buy a computer.

Pewdiepie YouTube

Felix joined YouTube on December 19, 2006. His original channel was actually called “Pewdie”. He explained his choice of the word “pew” as the sound a laser makes. His early videos consisted of Felix playing Call of Duty. He also mixed in some vlogging videos. For a time he forgot/lost the password to his Pewdie channel so he launched a new one called PewDiePie on April 29, 2010. On the PewDiePie channel he focused on Call of Duty, Minecraft, and various other horror/action games. For example, he would play short clips of his best CoD kills with entertaining commentary and edits. For his Minecraft videos he would post “Let’s Plays” where one would simply play the game.

Pewdiepie Early Success

At some point, PewDiePie began playing the game Amnesia. For whatever reason, his Amnesia Let’s Plays videos struck a nerve with the greater YouTube audience and his channel began to skyrocket in subscribers. PewDiePie’s channel began to grow, reaching 1 million subscribers in July 2012, and 2 million subscribers in September 2012. He signed a representation deal with MCN Michinima and then in October 2012 jumped to Maker Studios.

The Biggest YouTube Star On The Planet

In 2012 and 2013, PewDiePie was the fastest-growing channel on YouTube. In 2013 alone, the channel grew from 3.5 million subscribers to 19 million. He gained a new subscriber that year at a rate of 1.037 PER SECOND, the entire year. He earned 1.3 billion video views that year and ended as the most subscribed channel on YouTube.

With Maker Studio’s help he released an a PewDiePie iPhone app. At various times he expressed discomfort with Maker Studio’s eventual parent company, Disney, but ultimately developed a website and online store to complement the app which had become highly successful.

In 2014 his channel gained 14 million subscribers and earned 4.1 billion video views, by far more than any other channel. In 2015 he averaged 300 million videos per month.

Pewdiepie Controversies

In February 2017, PewDiePie lost his YouTube Red show after it was revealed that several of his videos contained antisemitic references. PewDiePie claims the videos were sarcastic and merely meant to highlight how people will do anything for money, no matter how inappropriate or shocking. In the most obvious example, he paid two people $5 through the website fiver to hold up a sign that said “Death to all Jews”. There has also been a viral “subscribe to PewDiePie” challenge where people troll the world by getting that phrase to spread in public. At least two mass murderers have said “subscribe to PewDiePie” during their massacres or within their manifesto. PewDiePie has distanced himself from the meme and denounced the murderers.

Pewdiepie Personal Life

PewDiePie met Italian Marzia Bisognin in 2011. They established an online friendship then eventually a romance. In 2012 PewDiePie set her up with a YouTube channel called CutiePieMarzia. Her videos focused on fashion, makeup, books, movies and beauty. It eventually became one of the most popular beauty channels on YouTube. In 2018 she retired from YouTube. For several years they shuffled back and forth between Sweden and Italy, before settling in the English town of Brighton and Hove. They married in August 2019. They live relatively anonymously in the small seaside town with two pugs, one named Edgar and the other named Maya.

PewDiePie Proves that You Can Make a Good Living Online

Regardless of who has produced the most accurate estimate of PewDiePie’s net worth, the fact remains that he is living proof that you can make a fortune from being a famous online personality. Some would argue he makes good money from being unpopular, too.

Probably the best lesson to be learned from PewDiePie’s 2017, is that in hard times you can often ride with the punches and survive. PewDiePie upset many people. But the people he offended were not generally the people who followed him. The fact that he only suffered a blip to his subscribers, and now has more than he had before the troubles, emphasizes this.

Maker Studios is owned by family-friendly, Disney. They were never going to be a match made in Heaven for PewDiePie’s edgy and irreverent humor.  PewDiePie’s’ fanbase is, and have always been, rebels; people who are more anti-establishment than politically correct. The advertisers who left in protest were never a good fit for his audience.

It will be intriguing to see where PewDiePie moves from here. There is probably a limit to his YouTube growth – there are only so many of the type of people who like his kind of humor online.

He has made no rush to move to another multichannel network. Could that change in 2018?

If you look at the history of the “old media” – television – you see that most series begin to splutter by the time of their seventh or eighth seasons. Not many shows last for more years than that.

Will PewDiePie prove that “new media” stars have longer staying power than their old-school predecessors?

Of course, with a Net Worth like PewDiePie has, he could retire nicely tomorrow, depending on the investment advice suggested by his army of accountants. He has plenty of opportunities to branch into new fields and increase his Net Worth even higher.

“My parents said that sitting at home playing video games all day won’t bring you anywhere in life.” – PewDiePie.

I wonder how they feel about their son’s achievements now.

How Does PewDiePie Spend His Money?

PewDiePie must be spending all his millions on new cars and houses, right?

Every aspiring YouTuber is always missing one thing. That thing would be equipment. Throughout his years on YouTube, he’s had time to go through several enhancements in his equipment library, including everything from mics to new cameras.

Speaking of equipment, now you need something to use all of it with. For PewDiePie, this is his computer.

Even though PewDiePie is mostly private about where he spends his money we know that he gives away a lot of his income to different charities and organizations in need. When he received 25 million subscribers he celebrated with a charity drive.

Some of the names he’s been helping out is Save the Children, Charity: Water, World Wildlife Fund, Child Rights for You, National Alliance on Mental Illness, and much more.

Summary

PewDiePie is a Swedish YouTube personality who has a net worth of $40 million. He is the highest-earning YouTube star on the planet and the most-subscribed channel on YouTube. In a typical year he earns $15-20 million, thanks largely to video sponsorships which can cost as much as $450,000.